Two years ago Coolspirit developed an ambitious growth plan to treble in size within 5 years. Key elements of this plan were to invest in both a higher level of marketing and in the development of higher-level skills in the sales and sales support team. Coolspirit selected Huthwaite International to meet these training needs and have enjoyed a growth even through the recession.

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David Freedman of Huthwaite International has advice for companies trying to sell their way out of the recession.

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To develop the skills that are vital for every negotiation, SBS asked Huthwaite Deutschland to deliver Win-Win Negotiation training. The training has been greeted as a success by SBS.

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For IBM Germany to succeed in the long-term it needs strategies for contacting clients, creating agreements and negotiating appropriate outcomes in the growing services market - especially outsourcing.

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IBM, historically the giant of the IT industry, is now once again showing strong business performance. Across Europe, Huthwaite has been involved in various projects to hone the interactive skills of the customer facing staff.

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David Freedman, IT business director, Huthwaite International, offers his top tips for retaining business in difficult times.

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EDB Teamco covers all areas of IT, from System Integration and Application Building to Outsourcing. The Scandinavian marketplace is small and highly developed and the company faces strong competition. EDB Teamco looked to Huthwaite to develop its sales and negotiation skills, a partnership that the company believes gives it 'an edge'.

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A significant new product is about to be launched. It's technologically innovative, it meets a clear market need and, best of all, it leapfrogs the competition. The product is introduced to the salesforce and they report back great initial enthusiasm from the marketplace. So why does a product with such great promise seem to be struggling for its life?

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When this global IT company found the need to review it's sales strategy, process and skills, it revealed a need to develop a more consultative relationship with customers and develop an organisation that was more customer focused. Huthwaite was selected to deliver the major account selling skills project.

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