Huthwaite International - Improving Sales Performance

Change Behaviour. Change Results.

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About Huthwaite - Meet Our People

Andy Moorhouse - Research consultant

Andy Moorhouse is one of Huthwaite's research consultants, who joined after managing an academic research partnership with the Bradford University School of Management.


He brings nine years pan-European KAM experience and pioneered Huthwaite's global research programme on dealing with the changing role of the procurement professional. Indeed, his research and consultancy interests lie in identifying the evolving role of procurement and determining a best practice approach for dealing with this change.


Andy's responsibilities include developing Huthwaite's research programmes and enhancing our thought leadership position in sales and negotiation performance improvement.


Finally, Andy has presented our research at a global level, most recently at the Strategic Account Management Association (SAMA) global conference. He fosters strong links with academia and is currently engaged in a global research partnership with the International Association for Contract and Commercial Management (IACCM) on 'Negotiation Excellence in the 21st Century. Click here for more details:


A synopsis of Andy's current research can be found here:

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