As the Managing Director of Huthwaite Africa, the exclusive Southern African licensee for Huthwaite International, Alan has a diverse background and an in-depth understanding of sales challenges in a local context.

An Electronic Engineer by trade, Alan quickly became frustrated with the lack of human interaction his profession brought. He decided to enter a career in selling, which, in his own admission, looked easier from the outside. Once in selling, Alan, as an engineer, believed there had to be a process to selling successfully and began aggressively investigating various methods. It was during these investigations that Alan was introduced to the research of Neil Rackham and SPIN^® Selling – and has been using it with great success ever since.

After numerous Sales Management positions in large corporations, Alan began his own business and was soon in a position to take over the Southern African License for Huthwaite International in 2005. As a passionate Sales Professional, with a deep understanding of the IP, Huthwaite Africa has grown from strength to strength – servicing many top South African organisations.