The role of the sales professional has changed substantially in the past decade. With access to the internet, buyers often know as much about the product as the seller. Plus, with the advent of sophisticated, multi-phase procurement processes, positive relationships have to be established with a much broader range of individuals within the buying organisation in order to advance and secure the sale.

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Successful businesses of the future will be those which live sales.

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Most employees within an organisation don't have 'sales' in their job title and might recoil from the view that they have any connection with sales. Yet these are the very people whose behaviours can improve both the recognition and conversion of new sales opportunities and retention of existing clients, writes Steve Thurlow.

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Living Sales predicts the most successful SMEs of the 21st Century.

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Without sales, there is no business. Plain and simple. So why is it that, outside of the sales profession, sales is not taken seriously or valued highly enough?

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Are you 'Living Sales^™'?

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Survey found that 99pc of business graduates are coming to the world of work not knowing how to sell. Of more than 300 business degrees and HNDs available in the UK, just three offer a sales module despite the fact that today, any customer-facing job requires sales skills, even if the role is not overtly sales-focused. Is it time for a change?

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Ask yourself honestly, are you paying attention to absolutely everything that can impact on the sale in order to maximise the volume of business you can sell?